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The method

From listings to a decision you can defend

Most marketplaces stop at search. WhatBiz scores, analyzes and compares so you know why an opportunity is right for you.

  1. 1

    Tell us your Buyer DNA

    Capital, skills, location, risk tolerance and how involved you want to be. Everything downstream is scored against your profile, not a generic average.

    Build your profile
  2. 2

    See matches with a WhatBiz Score

    Every listing is scored across profitability, valuation fairness, stability, owner dependency, growth headroom and AI disruption risk.

    Browse the marketplace
  3. 3

    Analyze the deal

    Model debt service, DSCR, cash-on-cash return and payback. Get red flags, negotiation angles and a due diligence checklist before you make an offer.

    Open the analyzer
  4. 4

    Pressure-test the price

    Estimate a defensible valuation range from SDE and EBITDA multiples, adjusted for the drivers that actually change what a buyer will pay.

    Run a valuation
  5. 5

    Decide: buy or build

    Compare acquiring cash flow today against starting from scratch, using the same capital and a five-year horizon.

    Compare both paths

WhatBiz scores, valuations and analyses are educational decision-support models built from listing-provided data. They are not appraisals, offers, or financial advice.

Common questions

What is the WhatBiz Score?
A 0-100 score combining profitability, valuation fairness, stability, owner dependency, growth headroom and AI disruption risk. It measures fit for your profile, not general quality.
Do I need a Buyer DNA profile to use the tools?
No. The analyzer, valuation estimator and buy-vs-build comparison work standalone. A profile adds personalised match percentages across the marketplace.
Are the numbers financial advice?
No. Every output is an educational decision-support model built from the figures you or a listing provide. Confirm anything material with an accountant, lender or advisor.
Is my data stored on a server?
Your profile and saved analyses are kept in your browser so you can leave and come back without creating an account.