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68/100· Good Demo Listing

B2B Workflow SaaS for Field Service Teams

Remote, Ontario, Canada SaaS Established 2018 3 employees

Business VerifiedTraffic Verified

Asking price

$980,000

WhatBiz estimated range $889,000 $1,389,000

Analyze this deal

Business overview

The product serves small field-service companies on monthly and annual plans. Growth has come from organic search and partner referrals. Two contractors handle support and development.

Asking price
$980,000
Revenue (TTM)
$420,000
SDE
$205,000
EBITDA
$198,000
SDE multiple
4.78x
Cash-on-cash (unlevered)
20.9%
Recurring revenue
100.0%
Largest customer
9.0%

WhatBiz Score™ breakdown

Overall 68/100 — Good. Each dimension is scored independently and weighted.

Profitability100

Seller's discretionary earnings are 48.8% of revenue.

Valuation17

Asking price is 4.78× SDE compared with a common small-business range of roughly 2×–4×.

Financial Health68

8 years of operating history with a 47.1% earnings margin.

Growth Potential97

Reported revenue trend of +24% year over year.

Market Outlook74

Category-level demand outlook based on WhatBiz industry model (sample data).

Owner Independence59

Business is described as semi absentee with 3 employees.

Customer Concentration Risk90

Largest customer represents about 9% of revenue.

Financing Potential34

No financing indicated by the seller.

Scalability100

100% of revenue is recurring or contracted.

AI / Technology Disruption Risk45

Estimated exposure to automation and AI substitution in this category.

Valuation context

Comparable SDE multiples of 4.17x – 6.45x for SaaS produce an estimated range of $889,000$1,389,000.

  • Recurring revenue: 100% of revenue is recurring or contracted, which buyers pay a premium for.
  • Growth: Revenue growing about 24% supports the upper end of the range.
  • Management in place: A business that runs without daily owner labour is worth more to most buyers.
What's included
  • Codebase and infrastructure
  • Customer subscriptions
  • Documentation and support playbooks
  • Domain and content library
Growth opportunities
  • Introduce annual prepay incentives
  • Add a payments module for transaction revenue
  • Build an integrations marketplace
Reason for sale
Founder is starting a new venture.
Competition
Crowded category, but the product is priced below enterprise incumbents.

This is demo data provided for product demonstration. Figures are illustrative, are not verified, and are not an offer to sell a business. WhatBiz analysis is educational and is not financial, legal, tax or investment advice.

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