Remote, Colorado, USA E-commerce Established 2017 4 employees
The brand has an established catalogue and repeat customer base. Revenue declined modestly in the last year as paid acquisition costs rose, which is reflected in the asking price.
Overall 50/100 — Fair. Each dimension is scored independently and weighted.
Seller's discretionary earnings are 9.7% of revenue.
Asking price is 2.92× SDE compared with a common small-business range of roughly 2×–4×.
9 years of operating history with a 8.8% earnings margin.
Reported revenue trend of -4% year over year.
Category-level demand outlook based on WhatBiz industry model (sample data).
Business is described as semi absentee with 4 employees.
Largest customer represents about 3% of revenue.
No financing indicated by the seller.
12% of revenue is recurring or contracted.
Estimated exposure to automation and AI substitution in this category.
Comparable SDE multiples of 2.17x – 3.35x for E-commerce produce an estimated range of $424,000 – $667,000.
This is demo data provided for product demonstration. Figures are illustrative, are not verified, and are not an offer to sell a business. WhatBiz analysis is educational and is not financial, legal, tax or investment advice.
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